Introduction

For more than 12 years, I’ve created and managed content and developed content strategy for small companies and Fortune 500s, including Wilderness Travel, Amazon.com, Old Navy, Boeing, PayPal and Adobe. I’m passionate about understanding my target audience’s needs and wants and delivering clear, compelling content and an excellent user experience. 

Areas of expertise

  • Working closely with product management, marketing, user research, design, engineering and other teams to ensure the best possible user experience
  • Establishing editorial strategy, guidelines, processes and calendars
  • Managing content for websites, microsites and email newsletters
  • Writing and editing marketing copy, product content, print collateral, emails, banner ads and UI text
  • Developing and implementing brand guidelines
  • Hiring, managing and mentoring talented employees

Résumé

Writing samples

 

© 2008 Rachel Radway | All rights reserved | rachel@rainwaves.net

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