Rachel Radway: Résumé

SUMMARY OF QUALIFICATIONS

12+ years of experience writing, editing and managing content and communications for startups, small companies and Fortune 500s. Expertise in developing content strategy and editorial guidelines, calendars and processes. Focus on delivering an outstanding user experience.

PROFESSIONAL EXPERIENCE

ADOBE SYSTEMS INCORPORATED, San Jose, CA 6/08 to present (contract)

Copywriter, Photoshop.com

Developed a voice that speaks to three very different primary audiences of the new Photoshop.com, Photoshop.com Mobile, and related consumer services. Worked with marketing, product management, design and user research to write and integrate engaging, relevant content. Created editorial guidelines. Wrote website copy, marketing and operational emails, product content and user interface text.

PAYPAL/EBAY INC., San Jose, CA 3/07 to 4/08 (corporate restructuring)

Brand Manager

Launched project to build PayPal’s first brand portal. Produced brand and related guidelines. Oversaw creation of turnkey brand assets for co-marketing partners. Managed vendor relationships. Supported brand initiatives from creative review to internal education.

Senior Content Manager

Managed content projects from requirements gathering through handoff to development team. Worked with product managers, user interface and visual designers, editors and international content managers to develop clear, concise product content and UI/instructional text for PayPal website.

WETFEET, INC., San Francisco, CA 3/06 to 12/06 (acquired by Universum)

Managing Editor

Refined editorial strategy, developed calendar and processes; maintained content budget. Re-launched consumer information and e-commerce site—created new content and feature specs, oversaw redesign, collaborated closely with development and design team. Oversaw end-to-end production of 60 books. Managed, mentored editorial staff and team of freelance writers and editors.

THE BOEING COMPANY, Seattle/Bellevue, WA 9/01 to 8/05

Communications Specialist, Shared Services Group (SSG)

Created and managed content and communication plans for companywide electronic communication tools. Managed SSG intranet site and SSG Communications portal content. Wrote web content, messages from the president and other materials for 22,000 employees (secondary audience of 157,000).

Web Manager/Communications Specialist, Air Traffic Management

Managed design, development and launch of internal website and redesign of external pages; produced content for both. Established content management system. Conceived and wrote employee communications materials, including intranet features and news, emails, employee surveys, and articles for companywide magazine.

APPLIEDTHEORY CORP., Bellevue, WA 6/00 to 3/01; 6/01 (corporate restructuring)

Consultant–Content Strategy and Management

Worked with clients to create user-centered content for websites and web-based applications: Conducted usability and content audit of prominent insurance company’s intranet. Designed and wrote content for major
Northwest travel industry association’s new niche site. Edited and adapted technical help and user interface text for real estate software application.

AMAZON.COM, Seattle, WA 6/99 to 6/00

Senior Editor

In addition to the responsibilities below, managed freelance staff of 15-20 writers and 3-5 editors, responsible for several hundred toy reviews per month. Appointed lead editor for the design and production of new specialty product sites.

Editor

Scheduled, wrote and managed content and features for Toys pages. Wrote two monthly email newsletters for a subscriber base of 40–45,000; edited and managed other monthly mailings.

OLD NAVY/GAP INC., San Francisco, CA 12/98 to 6/99

Senior Digital Copywriter

With small development team, determined architecture, navigation and content for Old Navy website. Wrote all site marketing, product and instructional copy. Created taglines used in store signage, advertising and promotional materials for national holiday campaigns. Developed naming scheme for outerwear collection; wrote product descriptions for blister cards, hang tags and other packaging materials.

WILDERNESS TRAVEL, Berkeley, CA 4/97 to 12/98

Editor/Web Manager

Wrote/edited copy for 132-page annual catalogs, 8- to 32-page itineraries, pre-departure packets, postcards, flyers, special event brochures, emails and website. Managed website redesign. Designed and launched second website in six weeks. Managed both sites, overseeing team of contract designers and developers.

EDUCATION

BA cum laude in Russian, Amherst College, Amherst, Massachusetts

MEMBERSHIPS/ASSOCIATIONS

International Association of Business Communicators
Bay Area Editors’ Forum
Women in Digital Journalism
San Francisco Women on the Web